FYRE NOTES
Retention, growth,
and mobile product.
and mobile product.
Field notes for PMs, founders, and engineers shipping features users actually come back for.
Product StrategyEngineeringGrowth
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Product Strategy
The real cost of deprioritising a memories feature
Your roadmap has it. It's been there for two cycles now. Here's what's actually happening to retention while you wait.
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Engineering
What building a video feed actually costs your engineering team
Your team estimated six weeks. It's been four months. This is what almost always happens with video infrastructure, and why.
Read articleGrowth
Why memories drive more return visits than push notifications
Push open rates have been declining for five years. A memories feed works on a fundamentally different mechanism.
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